Not just for the grandchildren of telescope obsessed grandfathers

Technology excites me for its capacity to open up subject matter so easily that anyone can quickly get to the heart of what passionate enthusiasts see.

This is so far beyond what traditional advertising can do and, in terms of selling something into people, seeing what the passionate enthusiasts see is the ultimate goal. I believe that the art of getting people to believe in something is to not clutter this picture but illuminate it in their language so they can understand and see what passionate enthusiasts take for granted. The reason people are passionate about things is because they have had the opportunity to see the real heart of them and now technology is breaking down the barriers of opportunity and circumstance to enable everyone to see this heart. Microsoft's worldwide telescope is the perfect case study of such technology. It will bring the amazing universe of astronomy to life for anyone and everyone so it will now be their easily accessible enjoyment as well and not just of those who had telescope obsessed grandfathers.